In a bold call to action, Pastor Jamal Bryant has launched the Target Fast, a nationwide movement urging individuals to boycott Target for 40 days as a stand against corporate neglect of Black consumer power. This initiative, which began on February 14, 2024, and runs until March 25, 2024, aims to highlight economic disparities and demand reinvestment into Black communities.
Why the Fast?
Target Fast is more than just a boycott—it’s a spiritual and economic stand for accountability. Pastor Bryant, the leader of New Birth Missionary Baptist Church, is mobilizing consumers to redirect their spending to Black-owned businesses and support organizations that truly invest in the Black community. The movement underscores the importance of economic influence and demands a stronger corporate commitment to diversity, equity, and inclusion.
How to Get Involved
Participants are encouraged to refrain from shopping at Target for 40 days and instead support Black-owned businesses. Resources and details on alternative shopping options can be found at TargetFast.org, where supporters can also sign up and stay informed on the initiative’s impact.
The Bigger Picture
The Target Fast is a reminder that Black buying power exceeds $1.6 trillion annually, yet many corporations continue to fall short in reinvesting in Black communities. This movement serves as a call to both action and awareness, challenging corporations to acknowledge and honor the power of the Black dollar.
For more information and updates, visit TargetFast.org and join the conversation on social media using #TargetFast.
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– Generated by AI
